Jennifer Pharr Davis knows what it takes to keep going. As a hiker, she has covered over 14,000 miles - and explored trails on six different continents - and in all fifty states. Jennifer has hiked the Appalachian Trail three separate times. In 2011 she set a record on this 2,190-mile path by completing it in 46 days. That’s an average of 47 miles per day! (Phew, it makes me tired just thinking about it!)

And, as a mom of two young children, Jennifer has yet to slow down: she has backpacked 700 miles in her second and third trimesters, hiked across the state of North Carolina while nursing her son, and set foot on a trail in all fifty states with her daughter.

Off-trail, Jennifer is an entrepreneur, speaker, and author. This past year has been a time of transition, as she sold her business, and started a Graduate Program for Public Policy. I know we are all eager to see where that will take her.

We are excited to welcome someone who has served on the President’s Council on Sports, Fitness, and Nutrition and who has been recognized as National Geographic Adventurer of the Year, let’s give a warm greeting to Jennifer Pharr Davis.

How Large Language Models (LLMs) Will Revolutionize Law Firm Operations

Speakers: Scott Winter and Rachel Shields Williams

In this cutting-edge session, we will explore the transformative impact of large language models (LLMs) on law firm operations. As artificial intelligence continues to advance, LLMs like GPT-4 are poised to revolutionize the legal industry, enhancing efficiency, accuracy, and client satisfaction. This session will provide a comprehensive understanding of how LLMs can be integrated into law firm operations, the benefits they offer, and the challenges they may present.

Giving Kind and Constructive Feedback without the Fear

Speakers: Megan Akatu and Raquel Konde

Have you ever hesitated to give feedback because of fear or doubt, only to find that nothing has changed or improved? It's a common issue and law firms have a particular power dynamic that stops many of us from giving feedback. Gain confidence to provide feedback that will enhance overall teamwork and interaction.

Unlocking Your Synergy Superpower: Collaboration Among Verticals Elevates Your Value and Client Outcomes

Speakers: Amanda Schneider, Piper Hall, Jacqueline Madarang and Robert-Paul Sagner     

In the rapidly evolving landscape of legal marketing, the ability to seamlessly collaborate across verticals has become a strategic imperative. As legal marketing, communications, and business development professionals, we are tasked with navigating an increasingly complex web of marketing operations technology, demand generation strategies, and client expectations. However, by harnessing the power of cross-functional synergy, we can create more dynamic teams, elevate our value, and ultimately deliver exceptional outcomes for our firms and clients. Through a combination of real- studies, industry insights, and an interactive discussion, this panel session will equip you with the knowledge and tools to unlock your synergy superpower.

Blending Data and Creativity: Curating Engaging Pitches that Win

Speakers: Andrew Hutchinson, Shannon Lombardo and Neil Rosenbaum

In today’s competitive legal market, blending data-driven insights with traditional creativity is essential for crafting pitches that resonate with clients. This session will feature a panel discussion with seasoned industry experts sharing their use of data to refine pitch strategies and real-life examples of successful creative approaches. Participants will then engage in an interactive segment where they will develop and present pitch strategies using sample data sets, fostering innovative thinking and practical application of the skills learned.

Tools from Positive Psychology for Legal Marketing Professionals in Challenging Times

Speakers: Tara Owens Antonipilla and Michelle Cotter Richards

In this engaging, fun, and highly interactive program, legal marketing professionals will learn how to harness the science of positive psychology to take care of themselves and bring their full, embodied brilliance to their teams and their firms. Participants will learn (and practice!) specific, practical strategies to identify and cultivate their strengths, develop a growth mindset, and bounce back from setbacks. Participants will also learn how to develop a practice of mindful self-compassion to help nourish themselves and their teams in the face of challenges and setbacks.

Unlocking Your Highest and Best Use: Strategies for Peak Legal Marketing Performance

Speakers: Robyn Addis and Leigh Herzog

Unleash your potential and skyrocket your career satisfaction by aligning your unique skills and passions with your professional role. This dynamic session will reveal how to maximize your impact and fulfillment by leveraging your most valuable attributes. Transform your efforts into powerful, rewarding contributions that propel you to new heights of success in your legal marketing career and beyond.

Differentiating Your Law Firm in a Sea of Same: 12 Paths Forward

Speakers: Katherine Hollar Barnard and Jesse Wroblewski

A premium legal brand can command a 20% increase in fees, but it's challenging to differentiate law firms when many have similar service offerings, pricing models and value propositions. How can a law firm truly shape an identity that is relevant, authentic and ownable? Presenters will share 12 specific methods to differentiate a legal brand, as well as ideal conditions and hazards of each, and share a hands-on model for implementing these tactics within your law firm.

Establishing Credibility and Building Trusted Relationships with your Attorneys

Speakers: Sara Essama and David Sanders

This presentation will focus on how Marketing and Business Development professionals can elevate their role with attorneys to that of 'The Trusted Advisor,' shifting their focus from acting reactively to acting proactively. We will discuss strategies to aid in this transition, including how to build relationships with attorneys who have demanding communication styles and high expectations. We will explore how to establish credibility and build trusted relationships with your attorneys, while also honing your marketing and BD skills to help drive strategy and have meaningful impact.

Brand Building Masterclass: Insights from the Campaign Trail for Every Stage of Your Career

Speakers: Jason Levin, Jae Bandeh, Tahisha Fugate and Julia Bennett

Our panel discussion, featuring four marketing and business development professionals at different career stages, will delve into valuable insights from the campaign trail to empower you in building your personal brand and enhancing your visibility for career advancement. Whether you are just starting out in legal marketing or aiming for the C-suite, this session will equip you with practical strategies to navigate your career journey.

CMO of the Future

Michelle Woodyear moderates. Speakers: Laura Fulton, Kim Rennick, Jason Bovis, Elizabeth Gooch

Join us for an insightful exploration of legal marketing's future with a diverse panel of industry leaders. From a newly minted CMO to seasoned veterans, including a former CMO now serving as chief strategy officer, our speakers represent a spectrum of experiences and perspectives. This dynamic group will share their challenges, innovations, and visions for the evolving landscape of legal marketing. We'll delve into how these leaders are driving change, embracing technology, and reimagining traditional strategies for the digital age.